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Management Essay on Strategic Management

Strategic Management: Mission, Vision and Stakeholders

The establishment of the vision and mission statements of an organization with the main aim being to address the preferences and needs of the target consumers is the beginning of any strategic management process. Strategic management is important for any organization because it enables it to use unique mission and vision statements properly in order to achieve a competitive advantage within the industry or market where it operates. Dell Inc. is one of the organizations in the world that are using the strategic management concept.

Dell Inc refers to a global firm that has access to substantive information from different business databases. Additionally, information about this company can be accessed through the official website. As such, understanding different operations and concepts of this company is easy. The focus of this company is on addressing preferences and needs of its consumers, engaging in technology, computers, development and production of innovative technologies, services and products that include printers, desktops and servers (Datamonitor, 2011).

The focus of this company’s vision statement is on the enhancement of its commitment of becoming a good neighbor within the context of communities called a home. The company aims at achieving this through provision of the best experience to consumers in the industry and markets where it operates (Anitsal et al, 2013).

The strategic management elements are aligned with the preferences and needs of stakeholders. These include the employees, customers and community members. This is to be achieved through the integration of a competitive pricing system, meeting the expectations of customers, incorporating corporate citizenship as well as customizing capability.



Datamonitor: Dell Inc. (2011). Dell, Inc. SWOT Analysis, 1-11.

Anitsal, I., Anitsal, M., & Girard, T. (2013). Retail Mission Statements: Top 100 Global    Retailers. Academy Of Strategic Management Journal, 12(1), 1-20.


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