Principles of Waste Management

Marketing Essay on Consumer Products

Consumer Products

Consumer products refer to goods that have successfully gone through the entire production process and are readily available for consumption. These products generally fall under four categories which include convenience, shopping, specialty, and unsought products. People normally purchase commodities based on different internal and the external forces that grab consumer attention depending on individual needs. Therefore, the choice of consumer products is commonly pegged to the marketing considerations.

Convenience products refer to the commodities that people use in everyday life, and these may include bread and milk. They fall under a wide range of essential products that people purchase on a routine basis hence their prices are usually low.These products can often be found in many places, and they are thus readily available. Taste, availability, and prior experience of the consumer, are the most common market considerations that influence the consumer when purchasing such convenience products. The second category of consumer products are the shopping products and these tend to be quite expensive as well as durable in comparison to convenience products. Furniture, microwaves, and TVs fall under this category and since they are generally purchased in lower volumes their price tags are usually higher. When it comes to purchase of shopping products, market considerations such as advertisements, peer pressure, price, and durability normally affect the consumer decision.

Luxury goods are the main products that fall under the specialty category. These goods are very expensive and although they are not a necessity, they heavily influence the social status of the consumer. They are purchased very rarely hence are sold in limited places. Consumers of these products focus on the price and the brand name of the product. Such products may include luxuries such as Ferrari cars, dresses from Dior, and Gucci products. The last category is the unsought products, and most goods that fall under this category are usually undesirable to purchase. Companies that deal with unsought products spend a lot of time to market them and create a public awareness. These products may include commodities, such as stuffs related to funeral services, insurance products, and people often purchase these products based on their personal  situations hence there is a personal limitation in purchasing them.

Posted by:

admin

Related articles

list of articles

Categories

RSS RSS FEEDS

  • Sample Essay on SWOT Analysis of The Home Depot January 20, 2016
    SWOT Analysis of The Home Depot SWOT analysis of The Home Depot is among the best tools used by the home improvement retailer to gauge its ability to stay afloat and profitable in the market. Although it is considered the largest home improvement retail chain in the world with an estimated revenue base on more […]
    admin

ARCHIVES

Latest News From Blog

Check out Our Blog's assignment samples and tips on how to Write Assigments
Essay sample on the Effects of Cold War on Soviet Union..

Effects of Cold War on Soviet Union The Soviet Union was one of the main participants in the Cold War. It was engaged in the war with the USA and - See more

Essay sample on Effects of Cold War on Asia

Effects of Cold War on Asia Tensions of the Cold War began shifting from Europe to Asia in 1949 when Mao Zeodong proclaimed the birth of the ...Read More

Sample Essay on United Kingdom Healthcare System

United Kingdom Healthcare System United Kingdom healthcare system, also known as the National Health Service was established...Read More

Back to Top