Factors Determining the Peaceful Rise of China

Sample Essay on Market Positioning Strategy

Market Positioning Strategy

Marketing position refers to how a business wants consumers to perceive its service or product in relation to the perception they have about products offered by other competitors.  Whether a business is proactive or not, passive or reactive about the process of sustaining and developing a market position, marketing position will take place. The perceptions consumers have about the products or services offered by a business can be changed through the implementation and development of market positioning strategies.

When developing market position, it is important to choose the most meaningful, unique and persuasive points of different that will make it possible for the business to compete with competitors. In simple terms, positioning refers to how a business wants consumers to view it products and it is about conveying messages about the services and products offered by the business to the target market in an effective manner.

In order to develop a market positioning strategy, the first thing any business needs to do is market research. It is important to find out the features consumers in the selected market segment feel the services or products offered should have. This stage is all about researching general features and not those that are offered by specific brands for instance television features, smart phone and washing up powder features.

Once the features are identified, the next step is analyzing how consumers rank the features in order of importance and make the list of products that have the preferred features. Finally, a positioning should be drawn that shows the preferred product features and the products offered by competitors. For purposes of comparison, businesses are advised to place the products they have to offer on the map as well.

This makes it possibly to see how products offered by competitors are positioned in the chosen market segment and where the product offered by the business is placed currently as well as the decisions that need to be made in order to position the product at an advantage.

Development of a market positioning strategy is dependent on how firms have positioned themselves. They can either choose a position that places them in the same segment as competitors which is known as a ‘me too’ strategy or one that positions them away from competitors.

To offer a benefit that is superior that what is offered by competitors, a business should choose a marketing mix strategy that is unique. It is therefore important for businesses to understand what they are up against as well as what their consumers are looking for in order to adequately meet their needs.

With help from writers at www.assignmentwritinghelp.net, you can forget about getting low grades whenever you submit your essays. This is because we have expert, talented and passionate writers committed towards ensuring you buy an essay that is custom written for you.

We have a quality assurance team that goes to great lengths to ensure each paper is 100% unique and tailored to match your academic standards. What is more, we also have editors who proofread each paper to ensure it is free from typo and grammar errors.

With us, you get value for your money and your paper is delivered on time. What are you waiting for? Contact our support team today and place your order!

Posted by:


Related articles

list of articles



  • Sample Essay on SWOT Analysis of The Home Depot January 20, 2016
    SWOT Analysis of The Home Depot SWOT analysis of The Home Depot is among the best tools used by the home improvement retailer to gauge its ability to stay afloat and profitable in the market. Although it is considered the largest home improvement retail chain in the world with an estimated revenue base on more […]


Latest News From Blog

Check out Our Blog's assignment samples and tips on how to Write Assigments
Essay sample on the Effects of Cold War on Soviet Union..

Effects of Cold War on Soviet Union The Soviet Union was one of the main participants in the Cold War. It was engaged in the war with the USA and - See more

Essay sample on Effects of Cold War on Asia

Effects of Cold War on Asia Tensions of the Cold War began shifting from Europe to Asia in 1949 when Mao Zeodong proclaimed the birth of the ...Read More

Sample Essay on United Kingdom Healthcare System

United Kingdom Healthcare System United Kingdom healthcare system, also known as the National Health Service was established...Read More

Back to Top