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Tourism Essay on Discuss How Business Travel Relates to the MICE Industry

Discuss How Business Travel Relates to the MICE Industry

Business travel deals with individuals travelling for the drives linked to their jobs or their careers (Weynton, 2002, p. 244). Individuals travel from one place to another with a goal of acquiring working exposure, inspiration in the type of jobs they undertake or for holding conferences and seminars on numerous production procedures. Executives and product designers undertake business journey so as to learn from their production rivals as well as take in a number of production method applied by the rival corporations or ventures (Hudson, 2003, p. 156). Businesspersons make business expedition to look for openings that are worth making investments. Same way, numerous entrepreneurs make business trip to look for market for their products and services. The idea about business trip has been demonstrated as one of the ancient kinds of tourism on the foundation that individuals toured because of trade since ancient times.

As the situation comes to light, human being nature is described by the desire to travel and make new corporate ventures via putting in diverse inventive procedures. In association, business travel is one of the procedures via which individuals make planned movements to diverse locations, more certainly new parts (Hudson, 2003, p. 158). The organization and implementation of the movement procedure depend on certain corporations and entities formed for this function. The core activities in the course of the process of a business trip may incorporate holding meetings and seminars, providing motivational incentive to travelling workers, planning meetings as well as business exploration in accord to goals and desires of company executives (Weynton, 2002, p. 249). Business travel is one of the means through which many individuals acquire job exposure as well as sustain high degrees of their performance. Working away from the work place is an essential facet in production as it forms a production stage for assimilation and assessment of numerous production capabilities (Peters, D., Jones & Meetings Industry National Conference, 1996, p. 223). Application of production as well as formation of worth in a real life circumstances and contrasting with the procedures instigated by rivals aid in building the most creative production strategy. In this manner, organizers find it captivating to have their manufacturing approaches reputed to other companies. The core motive for business travel, contrasting leisure trip, is to establish a practical production strategy diverse from the present ways of production.

MICE industry

The tourism business is these days making changes in its performance focusing on providing clients and users of numerous services vast level of satisfaction via trips, safety as well as entertainment (Hudson, 2006, p. 77). The point that tourism sectors come up with programs that would guarantee absolute endowment of travel services wreaked to the formation of the MICE industry.  The abbreviation MICE stands for Meeting, Incentives, Conferences and Exhibitions. The MICE industry, thus, runs with an aim of offering profitable services beyond expertise, planning, booking as well as establishing the functions for numerous gatherings and seminars (Krajchir & Rosten, 2004, p. 123). From the aforementioned, an individual would contend that the MICE sector, along with enabling tourism, it offers prominence to other elements like organization of business conferences, management of food and beverages, transfer of companies, running private trips and organizing travelling logistics (Krajchir & Rosten, 2004, p. 123). The stage upon which the MICE industry runs rotates around provision of tourism service globally via market breakdown in line with the desires of clients.

The business goes past its operations by planning ways through which visitors can meet as a team with planners of tourism services as well as suitably share thoughts on how to make the services available more advanced and to the merit of the clients (Hudson, 2006, p. 79). Additionally, the sector focuses on inspiring clients by offering incentives and tour supports. The incentives here incorporate less expensive accommodations, subsidized tour as well as affordable methods of transport. On the side of workers, the industry focuses on offering incentives such as workers output and level of performance. Therefore, the industry utilizes incentives to entertain as well as entice the services of workers. The most essential thing to denote is that the industry meets clients’ requirements by offering most vital conditions as well as apt settings for holding meetings.

These days the MICE industry is enlarging its roots to areas that are less developed (Wood & Brotherton, 2008, p. 85). The MICE industry runs on a greatly organized schedule, which rotates around particular themes such as career, hobby or education. The industry focuses on shedding light to personal interests by providing incentives in terms of monetary aid to help advance the development procedure (Wood & Brotherton, 2008, p. 83). In the same way, the MICE industry places a person’s career ahead of its desires. This is due to the fact that most of these services offered depend on the productivity of workers who are experts as well as aptly educated.

Similarities between business travel and MICE industry

In one way, business travel is an investigative procedure similar to tourism (Ladkin & Spiller, 2000, p. 132). The MICE industry is amongst the few industries that have solitary responsibility to organize travels either for pleasure or for business functions. The terms ‘business travel’ and ‘business tourism’ are usually used interchangeably. Although different academics feel that there are some variations, there still exist qualitative similarities between the two terms (Business travel atlas: u. s. – Canada – United Mexican States, 2003, p. 231). The similarities between the two terms lies for the most part on both the provision and on the demand part. As perceived from the past, business travel makes use of lots of an equivalent supply side component because the MICE industry does enable holiday activities (Ladkin & Spiller, 2000, p. 132). The similarities between business travel and MICE sector are often clarified in terms of contributions the two create towards the overall development of human life, and also the impact on the setting.

In relation to impact to human growth, the two encounters lead to vast productivity. Primarily, business travel is at the stand of high quality, high-produce end of tourism spectrum, as well it lures direct and indirect income for host last stops (World Tourism Organization, 2001, p. 121). A candid interview with one business tourist from Australia to Thailand uncovers that, in the course of the stay in one city, most of the corporate tourists attempt to use top-levels for all services, for instance in hotels, lodgings and transports, as well as they spend between two to four times more like vacationing travelers. Similar to business trip, the MICE industry is an all-year-round action, although some low seasons can be found in summer as well as winter months. These times are in line with low tourist turnouts and as a result, works becomes part time. In many incidents, numerous academics uphold the idea that business tourists signify the deeds supporters to market running all through the year. (Anatolia: An international journal of tourism and hospitality research, 1997, p. 156). On account of persistent introduction of business tourists in the course of the times of economic booms, the MICE sector outspreads corporates to the off-peak season for certain sun locations to aid in offering those services that would offer priority as well as security for venture debates, and this manner the services offered by MICE industry balance vacation travelling. Nevertheless, it is essential to denote that leisure travelling has certain components of seasonality as well as the number of travelers acquired by the MICE industry lessens as the season nears summer or winter (World Tourism Organization, 2001, p. 119). In contrast, business tourist uphold their trips as long as the economy is running. Similarly to the business trip, the MICE industry focuses at offering leisure travelers exposure competent in drawing in as many travelers as possible, therefore making the industry as fruitful as possible (Anatolia: An international journal of tourism and hospitality research, 1997, p. 159). Via investments made by the sector in entertainment, business travelers rejoice in a pleasant exposure as well as thus, numerous entrepreneurs yearning or business functions, or they may impact their family members and comrades to pick MICE locations for leisure as well as for other functions   (Wood & Brotherton, 2008, p. 224). In generating future remuneration investments, the travelers turn into the representatives of the MICE industry.

Both business travel and the MICE industry run on the idea of offering services that cause less ecological dangers. The viable side of business trip as well as leisure tourism is recognized as non-environmental problematic (World Tourism Organization, 2001, p. 117). For a number of writers, both corporate tour and leisure tourism have lesser negative consequences on the surroundings (Wood & Brotherton, 2008, p. 227). In the two instances, the number of contributors is considerably less and they typically embrace public travelling, so the pollution as well as traffic jamming are lessened (Business travel atlas: United States – Canada – Mexico, 2003, p. 234). Additionally, the troops are more enlightened about the local community as well as have a knowledge of the cultural practices of the residents of the place where the occasion is to happen. This aids in reducing the disturbance as well as problem to the residents (Borman, 1999, p. 321). For corporate tour, the expeditions are made a number of times annually and therefore utilize more services. Furthermore, business tourists tend to embrace high-standard amenities in growing nations. These facets make both procedures not viable for a nations that is still under progression (Cleverdon, 1985, p. 111). Study depict that corporate trip is more costly than leisure expedition and thus, the MICE industry upholds higher merits via leisure travelling, as an escalating number of destinations are going for this profitable market (Cleverdon, 1985, p. 111). Mutually, business travel and MICE linked travels are a number of rapidly developing industries of the worldwide tourism sector, leading to high rivalry in the tourism business. Because of the escalating rivalry, having a combined business travel as well as MICE destination appearance is of leading necessity to the kind of services provided to business and leisure travelers. Nevertheless, the high difficulty of the tourism sector makes the use of this tactical idea more challenging (Marschan-Piekkari, 2004, p. 37).

As figured out by MICE executives, the surging advancements in such technologies as videoconferencing threaten these two areas. The discussion in line with the services provided is that there is a requisite for direct contact so as to have the two; MICE and business travel developing. Planners of the services project that both business and MICE travel services will solitary go on smoothly via the most successful manner of interaction, which is direct conventions (Padilla, 2007, p. 46).business travel and leisure tourism both need suitable data and communication technologies, vastly amended organization, suitable plan of procedure of implementation and correct ways of promotion to guarantee persistent progress (Chaney & Martin, 2007, p. 220).

Differences between business travel and MICE industry

The term ‘business tourism’ as ordered by the MICE sector is a wider word which covers all facets of the exposure of the business travel (Chaney & Martin, 2007, p. 223). Utilizing the standard understanding of the word ‘tourism’ looks to concentrate on those entrepreneurs who stay from home for the function of value establishments in the type of commodities they manufacture or in the form of sales workers make (Lam & Graham, 2006, p. 63). Business, in contrast, seems to concentrate certainly on the flow of business tourists from one location to another (Buhalis & Laws, 2001, p. 78). The procedure incorporates those persons who make journeys for whole corporate reasons. In line with the comprehension of the business connection, the MICE sector provides true tourism service, which is not incorporated in business tour (Lam & Graham, 2006, p. 63). Consequently, business trips are not real tourism services (Axtell, 2007, p. 201). Similarity on the differences, the undertakings by business tourists are below the plans of the company or the funding corporation. These undertakings are intended to improve production procedure as well as thus need to be adhered to in a sequential manner without missing a thing (Davidson & Cope, 2003, p. 99).

In contrast, the undertakings provided concerning tourism rely on the qualifications of the traveler as well as no limitation at all to the kind of entertainment are the events the tourist would find fit. Business travel usually utilizes the components it shares with leisure tourism in a diverse way than the latter (Preston, 1993, p. 56). For instance, when leisure travelers pay a call to a museum in the course of usual opening periods, meeting delegates or business travelers visit these places in the evening for a confidential call as well as receptions with drinks, and have production debate or anything essential to the venture (Buhalis & Laws, 2001, p. 79). Business tourists as well frequently pay extra amount for accommodation at same hotels at airports than leisure tourists as business tourists require advanced quality services or more quality amenities in comparison to the leisure travelers (Heselhaus, 2010, p. 112).

When it comes to demand side, the business tourism as well as the MICE industry vary in four manners. The business tourist typically turns into a leisure traveler the moment he or she is done working (Brewer, 2010, p. 95). The forum in most incidents incorporates a schedule for leisure activities in between the discussion sittings for delegates, contrasting leisure tourist whose sittings include undertakings only focused on entertainment. Business tourists usually utilize incentives as a remuneration for a better performances, different from leisure tourists who embrace incentives for simple preference (Brewer, 2010, p. 96). At last, many corporate tourists go together with their business associates with a purpose of evaluating the available business circumstances as well as discovering more advanced and goal-mined incidents (Davidson & Cope, 2003, p. 99). This is absolutely diverse from leisure tour, regularly planned by the MICE sector where people travel with family and associates for entertainment motives.

Relationship between business travel and MICE industry

As aforementioned, the worldwide tourism sector can be separated between business and leisure tourism, as well referred to as business travel (McGregor, 2009, p. 89). The core facet shaping the kind of relation amongst the two tourism is the idea that both need the same amenities when it comes to lodgings, entertainment, transport and communication, information services as well as other kinds of services vital to the two procedures (Becker, 2013, p. 221). Diverse individuals contend on services brought, the means of accommodation, transport and the level of safety provided. The MICE sector is well-known to offer services that include the basic needs for business tourism. Business travel requires special amenities as well as services such as conference center, incentives, shows and specialist workers, which the MICE sector offers. Additionally, the core activity of meetings and conferences is corporate (Business travel atlas: United States – Canada – Mexico, 2003, p. 234). Nevertheless, after working period, a corporate traveler can turn into a leisure traveler and engage him or herself in undertakings only meant for entertainment (Anderson, 2012, p. 61). In the same way, business tourism as well has a link to leisure tourism as in certain meetings social programs of leisure deeds are included in the process. A business tourist may opt to move with the family, in which incident the aim for trip turns out to be adventure as well as entertainment at some point (Thompson-Smith, 1988, p. 102).

From the depiction of the term MICE, some elements of the term are vastly utilized in business tourism (Collis, 2002, p. 119). For instance, business tourists go about conferences with a purpose of sharing ideas as well as having their task began within the stipulated time by the corporation and in accord to the goals presented. The conferences held offer the foundation for contrast and plan initiation in a manner that would aid put the production strategy meeting the desire to adjust client favorites and tastes (Jenkins, 1993, p. 125). In business tourism, executives vastly utilize the idea of incentives to spur workers and therefore impact their production abilities and the type of enquiry like one that workers would introduce for execution (Collis, 2002, p. 121). Incentives in terms of remunerations and improved allowances in the course of business trip would define the type of study tourist will create and the prospective production plan. Similarly to MICE industry, the show plan is crucial in business tourism (Collis, 2002, p. 121). The exposition side focuses on connecting the production procedure with the scheduled business plans. Including such plans would aid in generating produce as figured out by production executives.

In brief, inclusion of MICE connected undertakings in the business tourism would aid in generating the most needed surroundings that will enable business procedures (Baum, 2009, p. 131). Developing a foundation for technological improvement in most of the stated undertakings in the MICE sector is one of the clear means to enhance workers’ desires in production procedures in an impartially growing sector.  The services made available by MICE sector are crucial in growing a work relation via organizing corporate trips as well as marketing a stage for contrasting certain essential production procedures in numerous sectors. The needs in both instances are to thoughtfully cultivate an understandable plan that includes the interests of clients. From the perspectives of MICE sector, there is desire to offer services that present greatest gratification to numerous clients, considering the requisites of business and leisure travelers.


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